Thursday, April 19, 2012

First Intel based smartphone to go on sale in India tomorrow

For years, Intel has been saying that they’ll one day enter the smartphone market. And for good reason too. During the fourth quarter of last year, for the first time in recorded history, smartphone sales eclipsed PC sales. At the 2012 Consumer Electronics Show show in Las Vegas, the chip company showed off a reference design and promised that it would hit the market during the first half of this year. We’re delighted to say that Intel has kept their promise. Lava, a phone manufacturer we’ve never heard of, is going to start selling the Xolo X900 in India tomorrow. It’ll have a 1.6 GHz Intel Medfield processor, 4 inch screen, 8 megapixel camera, all the good stuff. But, and this is a huge but, it’s going to run Android 2.3 Gingerbread. No word on pricing.

So what about the rest of the world, and more importantly what about devices from more reputable brands? Organe UK is going to launch the “London” during the summer. It’s basically Intel’s reference design with an Orange logo on it. Lenvo has the K800, but it’s never going to leave China. Motorola has promised that it’ll come out with an Intel based smartphone during the second half of 2012, but we frankly don’t even know if Motorola will even exist by the end of the year since they’re due to be gobbled up by Google.

Subaru launches iPad brochures for its 2012 vehicle range

Paper brochures are so 20th century with more and more people owning a tablet these days. Subaru of America knows that, hence it launched not one but an array of iPad apps, each showcasing one of their 2012 vehicles. In other words, there are apps for the 2012 Subaru Impreza, Impreza WRX/STI, Outback, Legacy and Forester.



As you can imagine, each app rocks fully photographic exterior and interior 360-degree views that also allows you to experiment with paint colors and interior trims. Moreover, there are interactive feature demos, videos and comprehensive specifications.

The 2012 Subaru model iPad apps build on the Dynamic Brochure program, which Subaru debuted in 2011 to give audiences more engaging choices for information, comparison and sharing. At the same time, the program also supports Subaru commitment to environmentally-friendly practices by reducing paper usage, energy consumption, inks, and production waste.

LG Optimus Elite joins Sprint’s and Virgin Mobile’s eco friendly range

Sprint announced a new member of its eco-friendly family of devices LG Optimus Elite, which supersedes pretty popular Optimus S model. This low-to-mid end smartphone is ULE Platinum Certified for sustainability, sporting an outer shell that is made of 50% recycled plastics. Moreover, it’s also an RoHS compliant device, meaning it is free of hazardous materials like PVC, phthalates, halogens and mercury. Finally, the packaging is also green with Sprint’s version sporting a fully recyclable, glue-free box, printed with soy inks and containing 87% post-consumer paper; Virgin Mobile’s variant, on the other hand, comes with the packaging that contains 30% post-consumer paper.



As for the specs, the Optimus Elite rocks a 3.5-inch screen, 800MHz processor, 5-megapixel rear-facing camera with flash, 3G and Wi-Fi connectivity with mobile hotspot, GPS, and NFC with Google Wallet support.

Sprint will begin taking orders for the new phone on May 18th in-store, with online orders starting on Earth Day, April 22. The price is $29.99 after rebate and with a new contract. Timing and pricing for the device on Virgin Mobile USA will be announced shortly.

Giveaway: Samsung Galaxy S II Epic 4G Touch and Motorola PHOTON 4G

DROID RAZR and BIONIC, and now it's time to take care of Sprint's users as well! For those lucky fellows, what we have here are a Samsung Galaxy S II Epic 4G Touch, and a Motorola PHOTON 4G, which means we'll again have not one, but two winners.



As you probably already know, this month (April 1-28) is RadioShack's Mobile Makeover Month, which aims to help you get rid of some unused technology by guaranteeing a minimum $30 (and a maximum $300) trade-in value for your old phone, upon purchasing a new one. Of course, you can trade-in all kinds of working gear: phones, cameras, MP3 players, etc., so you not only get rid of old tech and make a few bucks along the way, but you also help keep the environment clean. You can trade your old device in at a retail RadioShack location, or online here, where you can also determine the value of your device. By the way, RadioShack is also organizing sweepstakes through Facebook and Twitter, where you can try to guess how much a given collection of old gadgets is worth, for a chance to win a $300 RadioShack gift card.

most anticipated laptops of 2012

If you've watched our extensive laptop coverage from CES 2012, only to look down at your own busted-up old clunker of a machine, then 2012 might be the year you buy a new laptop. And with so many high-end, high-design systems hitting store shelves this year, there are more worthy candidates than ever to choose from, and many of them fall into the still-new ultrabook category.

 If you need a refresher on what "ultrabook" means, it's an Intel marketing term (much like Centrino was), encompassing a growing category of Windows laptops that are thin and reasonably powerful (typically under 188 millimeters thick with the latest Core i-series processors), with good battery life and at least some solid-state-drive (SSD) storage.

With all the ultrabooks already confirmed for 2012, it's a fairly safe bet that your next laptop will be a very thin one.

Running from just under $1,000 to $1,500 or more, the 2012 laptops that seem the most exciting aren't exactly the least expensive we've ever seen, especially after several years of falling prices, but at least they all look good.

Our question for you is: based on design, price, components, and features, which of these highly anticipated 2012 laptops are you hoping to buy this year?

Below you'll find a brief executive summary of each one, linked to more in-depth coverage, with our take on why it's a lustworthy machine. Check out the contenders, then vote in our poll. Or, if you have a different choice, let us know in the comments section below.


HP Envy 14 Spectre
Estimated price: $1,499, Q1 2012

The winner of our Computers and Hardware Best of CES category, this glass-covered beast is certainly unique. We're still not convinced a glass-lid laptop can survive in the wild, but the NFC support and great audio controls are big pluses.



Dell XPS 13
Estimated price: $999, Q1 2012

The look and feel remind us of Dell's corporate Latitude line spliced with a MacBook Air, rather than previous XPS laptops, and inside it has edge-to-edge Gorilla Glass over the screen and a large clickpad.

Acer Aspire S5
Estimated price: $999, Q2/3 2012

The S5 is 15mm thick--2mm thinner than last year's Aspire S3--weighs less than 3 pounds, and has a sleek Onyx Black magnesium alloy chassis. More importantly, the ports--HDMI, USB 3.0, and Thunderbolt--are tucked away via a motorized rear port door.



Samsung Series 9
Estimated price: $1,399, Q1 2012

Last year's big design winner was the ultraslim Samsung Series 9, which hit before anyone had ever heard of an ultrabook. This year's version is even slicker, but still on the expensive side for what you get.
6666666666666
Lenovo IdeaPad Yoga
Estimated price: $1,199, Q2/3 2012

Another laptop we'll have to wait for Windows 8 to get our hands on, the Yoga works perfectly fine as a standard clamshell laptop, but its lid flips all the way back to form a touch-screen tablet, providing extra flexibility (no pun intended) in how you use it.



15-inch Apple MacBook Air
Estimated price: $1,699 or more, sometime in 2012

A shot in the dark here, but there have been enough rumors and online chatter about a larger version of Apple's MacBook Air that it must be on at least some people's list of most-lusted-after laptops of 2012. If there is indeed a 15-inch Air, it could very well hit sometime around midyear, when the next generation of Intel CPUs is expected, and would most likely involve a decent premium over the existing 11- and 13-inch versions.

AMD Shows Brazos Powered Tablet Running Ice Cream Sandwich

Unlike Intel, which showed off its Android-running Medfield chip at CES, AMD has no official plans to support Google’s mobile operating system. Still, that hasn’t stopped the Android development community from porting Ice Cream Sandwich over to the MSI WindPad 110W, a Windows tablet powered by AMD’s Brazos platform.

At CES last week, the company showed off a hacked WindPad 110W with Android 4.0 on it. In a brief demo, AMD reps showed  how the Brazos C-50-powered tablet could run an animated fishtank wallpaper smoothly, pinch-to-zoom on web pages in the browser without any lag, and even play a 3D basketball game with great aplomb.

Though AMD was not involved in porting Ice Cream Sandwich to the device and hasn’t announced an intention to support Android, a company rep said that the work Google has done with Intel on creating x86 compatible versions of its operating system makes this kind of port possible. If partners like MSI want to use AMD’s chips on an Android slate in the future, they may not even need much support from the chipmaker.

Toshiba Satellite P855 glasses free 3D laptop announced

Toshiba has announced the arrival of the Toshiba Satellite P855 series laptop, which brings the company's glasses-free 3D technology to its mid-price laptops for the first time. Announced at Toshiba's 2012 Partner Summit, with TechRadar in attendance, the laptop offers a brushed aluminium finish, with Harrman Kardon speakers, the latest Intel Series CPU, Nvidia 630 GT series graphics and it also comes with a 15.6-inch screen.



Toshiba has also remade its trackpad to free up some space. The trackpad is actually bigger as it does away with buttons and brings click-down technology instead. Look ma, no glasses. Toshiba debuted its glasses-free 3D technology back in 2011, with the launch of the Toshiba Qosmio F750 3D laptop, which trumped Asus' effort and came first to market with the technology.

The laptop uses a lenticular lens sheet and 3D webcam technology which tracks your eyes, which realigns the 3D for wherever your peepers are looking. Although the Toshiba Satellite P855 series is a mid-range laptop, Tosh believes that it is powerful enough for budding movie editors and photographers. Toshiba has also announced the Toshiba Satellite P850 series, which is the same laptop but without the 3D capabilities. Price-wise, the Toshiba Satellite P855 series will be available from £599.

This week's hottest reviews on TechRadar

As well as the new iPad review, we've also got a whole host of other reviews awaiting your perusal on TechRadar. We've checked out several new Intel Ultrabooks including Dell's XPS 13 and the Samsung Series 5 as well as the thin-and-light but officially not an Ultrabook Samsung Series 9. And then there's the Panasonic DMP-BDT220 Blu-ray player among plenty of other cool kit. Check out the full list below.



Dell XPS 13 review

There's only so cheap you can go with a thin and light chassis, Intel Core i7 under the hood, 4GB of memory and a 128/256GB SSD. Dell hasn't managed to make the XPS 13 as cheap as some competing Ultrabooks but this shouldn't be a message of doom and gloom - we think Dell will manage to bring prices down. And despite the price, we think the XPS 13 is the most desirable Ultrabook we've yet seen.

And, because of its corporate-friendly features we think it'll become a fixture in many boardrooms. But it's far from being just good for business. It's an excellent choice for anyone wanting a highly powered, highly portable machine. We've just found our next PC. How about you?

New iPad review

We think Apple's new iPad is magnificent. It's definitely the best iPad ever, with a brilliant new pin-sharp Retina display and more powerful graphics the stand-out new features. A consequence of these upgrades is that it's slightly thicker and heavier than the iPad 2, but if you want one of those, Apple is leaving the 16GB Wi-Fi model on the market.

Let's face it, though, you don't want one of those. You want one of the new ones, especially as the new iPad is only a little more expensive and offers a visual experience you have to see to believe. Apple's MO is evolution rather than revolution, so owners of older models need not worry - there's plenty of life in them yet. But for anyone else looking for a new play thing, this is it.

Philips Fidelio L1 review

Designed for use in the home as well as on the move, Philips is hoping the new Fidelio L1s will strike a chord with that rare beast: the iPod owner who really cares about sound quality.

A lot of the music we put through the L1 cans sounded absolutely stunning. Acoustic tracks sound first class across the board. The A-minor twang of a guitar, the snap of a snare drum, the wail of a Roger Waters – it's all as sonically pure as any other headphones we've tested in recent times. But for as many tracks as we could find that made the L1s sound like the best headphones in the world, there were as many that brought them back down into the realms of normality due to a lack of punch at the low-end.

Samsung Series 9 review

The Samsung Series 9 900X3B is a fantastic-looking laptop that doesn't sacrifice usability like many ultra-portable laptops. Yes, there's a lack of power here, battery life is uninspiring and the price is colossal. Those things usually equate to a bad review, but the Series 9 commands a certain respect. The engineering and vision that's gone into making something beautiful and unique goes beyond benchmark scores and gripes over price. We made excuses for the original Apple MacBook Air, which wasn't usable as a main machine.

Panasonic DMP-BDT220 review

While the DBP-BDT220 has a seductively low price, it's by no means a budget proposition. Panasonic has produced a high-performance Blu-ray player that doesn't disgrace itself when partnered with equipment from higher up the food chain.

New iPad 3 review

The new iPad, the iPad 3, the new iPad 3 call it what you want, but it's a device that from the outside looks remarkably like the iPad 2 but with an overhaul on the innards.



The design of the new iPad 3 isn't really anything different from the original duo from Apple's tablet range. Actually, while we're thinking about it, it looks almost identical to the iPad 2 – to the point you'd struggle to tell them apart when turned off.

The new iPad, the iPad 3, the new iPad 3 call it what you want, but it's a device that from the outside looks remarkably like the iPad 2 but with an overhaul on the innards.

The question most people ask us when it comes to the new iPad is: what's different from the old one?

Well, in this case it's pretty easy: there's a Retina Display that makes everything looks superbly crisp, an updated A5X processor bringing quad-core graphics and a 5MP camera on the rear with a VGA sensor on the front.

Oh, and the iPad 3 is also the device that brings iOS 5.1 to the masses (well, it's also on the likes of the iPhone 4S and iPad 2 as well, but hey, we're not reviewing those today, and you don't really care unless it's a new iPad.)

New iPad 3 review


The design of the new iPad 3 isn't really anything different from the original duo from Apple's tablet range. Actually, while we're thinking about it, it looks almost identical to the iPad 2 – to the point you'd struggle to tell them apart when turned off.

However, in the hand, there's a little bit of a difference, especially when it comes to the weight. The new iPad is nearly 60g heavier than the previous iteration, and while it's not terrible, it does add a little arm strain during a marathon movie session.
Retina Display

Before we get onto all the normal insight over the frame of the new iPad, it's worth talking about the main feature: the Retina Display.

Apple has packed a huge amount more pixels into the 9.7-inch screen - 1536 x 2048 to be exact. However, despite the fact that the Cupertino brand makes a big thing about the 330 PPI density of the iPhone 4, we're looking at a screen that's technically a lot less sharp than its smartphone brethren - around 264PPI.

Apple has got around this fact by stating that the screen is meant to be held at 15 inches from the face, rather than the 10 inches the iPhone is supposed to from your eyes, and as such the sharpness is the same.

Given the fact the term 'Retina Display' really isn't a legally binding term, we don't care. What matters is the effect - and it's one of the most impressive we've seen on a tablet to date. If someone took an iPad, printed out a really hi-res image of an iOS system and stuck it on the front, we'd struggle to tell the difference - it's superb, and even squinting up close you'll be hard pushed to notice any pixelation.

The colour reproduction will also appeal to many, as it's pretty close to reality - it lacks the punch of the Super AMOLED HD screens seen on the likes of the Samsung Galaxy Note for instance, but it will depend on personal preference as to whether that's a good thing.

We like the vivid colours of Samsung's screens, but we know plenty of people that loathe them too.

The main thing is things like internet browsing; photo viewing and movie sessions are all much, much improved over the iPad 2, and is one of the main reasons to pick up the new iPad.
Design.

The new iPad, as we said, is only marginally thicker and a little heavier than the iPad 2, and if you pick it up with no knowledge of the former, you'll likely be mighty impressed.

The rest of the design is premium too - given you can be paying nearly £700 for a top end model, it needs to seem like a worthwhile investment, and it does.

The curved edges, the oleophobic scratch-proof glass and the aluminium chassis are all the kind of thing that some Android tablets have tried to ape and failed. Of course, many will prefer the feather-light frames of some of the Samsung models but, like the screen, it really comes down to personal preference.

The buttonry on the new iPad is pretty sparse though - we're talking four buttons and that's your lot.

The rest of the buttons are all clustered tightly together in the top left-hand corner of the new iPad, with the rocker/volume key, the mute/orientation switch and power/lock key all within an inch of one another.

Philips Fidelio L1 review

The Philips Fidelio L1 headphones represent the famous Dutch company's latest offering in the world of premium headphones.Designed for use in the home as well as on the move, Philips is hoping to strike a chord with that rare beast. the iPod owner who cares deeply about clear, natural sound quality.


You only need to look at the number of people still rocking the bundled white earbuds to see that sound quality is simply not a consideration for the majority. And with celebrity-endorsed ranges like Beats by Dre occupying entire sections in highstreet shops and subsequently hoovering up a large portion of those people who think they care about sound quality (Beats by Dre are an expensive fashion accessory, they are not a serious audio product), there's not much room for manoeuvre for those products that do offer genuine performance.

As soon as you take the L1 cans in your hand, though, you can tell that a lot love as gone into them - they're built to a very high standard indeed. They absolutely stink of premium, and they look like they mean business too - even your Grandaddy would like them, and he wouldn't look silly wearing them either.

But that's really not a hard feat to pull off if you're willing to invest a little money. Even Beats by Dre cans look and feel great to the touch. But it's what's inside a pair of headphones that ultimately dictates their worth and that's why we're torn with these Philips'.

A lot of the music we put through the L1 cans sounded absolutely stunning. Acoustic tracks sound first class across the board. The A-minor twang of a guitar, the snap of a snare drum, the wail of a Roger Waters – it's all as sonically pure as any other headphones we've tested in recent times.

Some of the tracks we used to test were revealed to contain instruments we never even knew to be in the mix – always a great indicator of quality.

The L1s love vocals in particular and do a great job of putting the vocalist right in front of your face. You don't need complex computer algorithms at the source to do that – it's all about care and passion in the design process. It's about driver design, materials and attention to detail.

Every sonic fibre is reproduced with a clarity you simply will not find anywhere under the £200 mark, and the better production values a track has, the better it will sound with the Fidelio L1s.


The Philips Fidelio L1 headphones represent the famous Dutch company's latest offering in the world of premium headphones.

Designed for use in the home as well as on the move, Philips is hoping to strike a chord with that rare beast: the iPod owner who cares deeply about clear, natural sound quality.

You only need to look at the number of people still rocking the bundled white earbuds to see that sound quality is simply not a consideration for the majority. And with celebrity-endorsed ranges like Beats by Dre occupying entire sections in highstreet shops and subsequently hoovering up a large portion of those people who think they care about sound quality (Beats by Dre are an expensive fashion accessory, they are not a serious audio product), there's not much room for manoeuvre for those products that do offer genuine performance.

As soon as you take the L1 cans in your hand, though, you can tell that a lot love as gone into them - they're built to a very high standard indeed. They absolutely stink of premium, and they look like they mean business too - even your Grandaddy would like them, and he wouldn't look silly wearing them either.

But that's really not a hard feat to pull off if you're willing to invest a little money. Even Beats by Dre cans look and feel great to the touch. But it's what's inside a pair of headphones that ultimately dictates their worth and that's why we're torn with these Philips'.

A lot of the music we put through the L1 cans sounded absolutely stunning. Acoustic tracks sound first class across the board. The A-minor twang of a guitar, the snap of a snare drum, the wail of a Roger Waters – it's all as sonically pure as any other headphones we've tested in recent times.

Some of the tracks we used to test were revealed to contain instruments we never even knew to be in the mix – always a great indicator of quality.

The L1s love vocals in particular and do a great job of putting the vocalist right in front of your face. You don't need complex computer algorithms at the source to do that – it's all about care and passion in the design process. It's about driver design, materials and attention to detail.

Every sonic fibre is reproduced with a clarity you simply will not find anywhere under the £200 mark, and the better production values a track has, the better it will sound with the Fidelio L1s.

But this sadly is where the L1s peak and start to show some imperfection. For as many tracks as we could find that made the L1s sound like the best headphones in the world, there were as many that brought them back down into the realms of normality.

The sticking point for us is the bass. While the soundscape in most tracks is handled with dazzling clarity, deep bass is often lost into the midrange, reducing the scale of the soundscape and mildly blunting the listening experience.

Philips has deliberately tuned them this way and many people will accept the compromise as worthwhile - they certainly can't be accused of exaggerating bass like many products do. But after the L1's went on a tour around the TechRadar office and across several of our partner magazine teams, the general consensus was that bass was a disappointment.

Take a track like Brothers in Arms by Dire Straits, a personal favourite (shut it, you). The beauty of that track is in the production. It's about as moody as '80s music gets and has been used to magic effect on the big and small screen over the years. But the L1's push all of those luscious deep notes into the background of the midrange and so the track loses its foreboding sense of atmosphere.

If the L1's were a Philips TV, they'd be a brand new 4K set with dazzling, detailed picture quality and resolution but with disappointing black levels.

It's not all doom and gloom at the bottom end though. The punchy bass drum in a track like Pink Floyd's Money is delivered with vibrancy. It's just the deeper, more subtle bassy undertones that can go AWOL and for many people that won't be a problem.

Verdict:

The Philips Fidelio L1 headphones are designed for the discerning listener more than the street-walking basshunter. If you want to look down with the kids and have your head blown off with bass and nothing else, Beats by Dre are more your bag. But the L1's are about taking music from its source and delivering it to your brain in the most natural way possible.

This may lead to a lack of immersion when it comes to really deep bass, but the clarity and detail on offer elsewhere in the soundscape will be enough for some to make this purchase worthwhile.

Ultimately though, we expected a slightly better all-round performance from a pair of cans that cost well north of £200. And that's why we've given them 4 stars only. If you can find them for cheaper, or if a bit of bass being shaved off the bottom end is not troubling to you, these could easily be the cans you've been waiting for.

Samsung Series 9 review

When you think of the thinnest and lightest laptops in the world, a few names immediately spring to mind. For most people, the Apple MacBook Air would be the first, and for those in the know, the first Samsung Series 9 900X3A would be second.

Samsung has now released an update, concisely named the Samsung Series 9 900X3B, but the similarities between the two Series 9 codes doesn't really matter. The new 13.3-inch Series 9 will not only supersede its older brother as the flagship Samsung model, it also takes the crown of the world's thinnest laptop.

Wow factor and desirability are key to what Ultrabooks stand for, and this is also the ethos that has driven the Samsung Series 9's design. When closed, the laptop is just 14mm thick, and sits like a folded piece of paper on the desk.



At first the Samsung Series 9 900X3B intrigues onlookers, but the real appreciation is saved for when it's picked up. The Series 9 weighs just 1.2kg, making it lighter than the MacBook Air, and thinner too.

It's impossibly strong, and there's zero flex in any part of the lid and keyboard, something that the Toshiba Portégé R830 suffers from.

Any Windows laptop released at the moment will be immediately categorized as an Ultrabook, but Samsung has opted not to allow Intel to brand the Series 9 900X3B with its new category.

The Samsung Series 5 is the company's official Ultrabook, and while it's a solid performer, uninspiring looks and bland design only make the Series 9 more appealing.

Samsung wouldn't be cowed on why it rejected the Ultrabook moniker for its flagship product, but the company takes pride in its Series 9, which extends across TVs and other consumer electronics. With Samsung trying to carve out a brand identity, it wouldn't want the Series 9 to be diluted with third-party labels.

Naming conventions aside, the Samsung Series 9 900X3B shares all of the same technology with the Ultrabook crowd, which is growing on a weekly basis. There's a low voltage 1.6GHz Sandy Bridge processor with Turbo Boost, fast resume from sleep, long battery life and decent graphical power.

Panasonic DMP BDT220 review

The days when a Blu-ray player merely spun discs and made tentative contact with the internet via BD Live, are long gone. Decks like this Panasonic DMP-BDT220 are network connected in the truest sense, as happy to stream IPTV as they are to play the latest 3D Bu-ray releases.

The DMP-BDT220 is one five new 3D compatible BD players from Panasonic for 2012. It sits just above the entry-level DMP-BDT120, and below the more advanced DMP-BDT320 and the audiophile grade DMP-BDT500.

Joining it in the range is the oddball DMP-BBT01, a compact designer player not much bigger than a couple of Blu-ray cases. Not that this model is carrying any surplus weight. It follows the full-width (430mm), half-depth (185mm) design which has become so popular with mainstream brands, and stands just 38mm tall.

One consequence of this half-deep design is that you can't sandwich it between other full-size 430mm components, it has to sit on top. Cosmetically, the deck is pretty anonymous. A full-width grey fascia flap conceals the loading tray, front-mounted USB port for media playback and SD card reader.

At the rear of the player you'll find HDMI, composite video and stereo phono audio and optical digital audio outputs. There's also a second USB, intended for a Skype camera, as well as an Ethernet port. If you don't have a wired network connection in your viewing room, don't worry, the DMP-BDT220 has Wi-Fi onboard.

Dell XPS 13 review

There's no doubt among many that, so far, the Asus Zenbook UX31 13.3-inch has been the best of the Ultrabook bunch. Despite the detestable trackpad, it offers Core-i7 goodness and a fantastic design for £999, while you can get the 11.6-inch Asus Zenbook UX21 version for £800. Dell hasn't been quick to get into the market, but it has waited for rivals to make their move - something that could play to its advantage.

The sample we're looking at here was sent to us before the XPS 13 was formally launched this week - and although our unit seemed pretty final to us, Dell says it will send us another one once full production units are out and about. Like many Ultrabooks, the XPS 13 certainly turns heads. From the outside, it looks like a smaller version of the Dell XPS 15z and Dell XPS 14z – which is no bad thing. A curvaceous silver aluminium shell clocks in at feather-weight 1.4Kg.

While that's lighter than a great many ultraportables, it's not as floaty as some the Toshiba Z830 weighs in at 1.12kg for example - and there is a sturdiness to it that makes it feel solid. Conforming to the design restrictions laid out by Intel for the Ultrabook format, the XPS 13 measures 7mm at its thinnest point and 18mm at its thickest.

The first thing that strikes you about the XPS 13 is how compact it is. Despite it being a 13-inch display, the 31.6 x 20.5 cm footprint is narrow and Dell makes no secret of its desire to be smaller than the 13-inch MacBook Air but with a similar screen size.

It really is a gorgeous-looking device. Our previous Ultrabook design best has to be the Asus Zenbook but the Dell XPS 13 really cuts it. It looks the part and feels it too at 1.4Kg.

While the XPS 13 will undeniably appeal to the consumer, Dell also hopes to capture a large part of the business market for Ultrabooks there are enterprise friendly features such as a Trusted Platform Module for BitLocker Data Encryption and after-sales ProSupport service.

HP reveals first Ivy Bridge laptops

HP has quietly launched its first laptops to feature Intel's Ivy Bridge processors. The mid range Pavilion DV4-5000, DV6-7000 and DV7-6000 are now listed on HP's website, but the price-points are not yet available and the device's aren't available to pre order.



All three include the new, third-generation Intel i7 processor, known as Ivy Bridge, with varying screen sizes and storage options. The DV4-5000 will have a 14-inch screen with a 1366 x 768 resolution, along with up to 8GB of RAM, a 1TB hard-drive and an NVIDIA GeForce GT 630M graphics card.

The DV6-7000 has a 15.6-inch screen which improves resolution to 1600 x 900. It boasts the same speed processor, again with 8GB of RAM and the same graphics card. Hard drive space doubles to 2TB

The final model, the DV6-7000 also rocks a 15.6-inch screen, the same storage and RAM, but with a slightly faster version of the i7 processor (2.6GHz compared to 2.3GHz on the other pair). The laptops feature HP's new Mosaic design and, according to a leaked press release, will be available for order on April 8th with a shipping date of April 29th.

Best Ultrabook thin and lights

Many of this year's hottest new laptops are about one word: Ultrabooks. The term Ultrabook is actually pure marketing, dreamt up by Intel for a new generation of portable PCs featuring its technology. Like Centrino but unlike Viiv, it's starting to stick as a catch all term for thin and light laptops, or ultraportables as they're sometimes classified.



The best way to think of an Ultrabook is a MacBook Air that isn't made by Apple, a netbook that isn't underpowered or a laptop that's been on a crash diet. Ultrabooks all feature a Core i3, i5 or i7 processor, plus fast SSD storage and USB 3.0 connectivity.

Retina Display makeover for MacBooks

Apple may be preparing to bring its stunning Retina Display technology from iOS to OSX devices. The latest developer version of Mac OS X 10.8 Mountain Lion has uncovered some app icons appearing at double the usual resolution.



A developer with access to the latest Beta told Ars Technica says the 2x resolution icons are popping up in 'erroneous' places. This suggests the high pixel density screen which has helped propel Apple's iPhone and iPad lines to new levels could soon do the same for MacBook Air and MacBook Pro laptops.

Inside Apple Cupertino's secrets revealed

We're exaggerating, but only just. In Walter Isaacson's biography of Steve Jobs, he describes Ive's design studio as "shielded by tinted windows and a heavy clad, locked door. Just inside is a glass-booth reception desk where two assistants guard access. Even the most high-level Apple employees are not allowed in without special permission."

In a wonderful bit of pot kettle black criticism, other Apple employees describe Ive's design team as "secretive". When you're accused of secrecy by people who work for the most secretive company in the world, you must be pretty good at keeping secrets.

Secrecy is in Apple's DNA. Everyone from the Board of Directors to employees of far-flung subcontractors knows the importance of keeping schtum and the penalties of loose lips: as one anonymous Apple Store employee puts it: "You have to be late, like, 15 times before they'll fire you. But if you talk to the press or speculate to a customer about the next iPad? That's the end of you."

The culture of secrecy has made Apple the most talked-about company on the planet, kept rivals in the dark and made keynotes a magical occasion. However, in recent months there have been worrying signs that Apple's secrecy can actually harm it as well as help. Should CEO Tim Cook make Apple more transparent?



There are several reasons why Apple likes to keep the rest of the world out of the Infinite Loop. The first and most obvious one is that it keeps rivals in the dark.

For example, according to an anonymous RIM employee (for obvious reasons, most of the people you'll read about in this feature prefer to stay anonymous), the launch of the original iPhone sent BlackBerry executives into a state of sheer panic.

There was no way the iPhone could work "without an insanely power-hungry processor", they believed. "It must have terrible battery life." As far as RIM's in-house experts were concerned, the iPhone was impossible. It wasn't, of course, but Apple's secrecy meant that RIM didn't know the world had changed until Steve Jobs said so.

The second reason is that secrecy is a superb marketing tool. Apple is almost unique in its attitude to public relations: where other firms beg media outlets and bloggers for the slightest bit of coverage, Apple generally maintains a stony silence. The media effectively becomes Apple's PR machine, breathlessly reporting rumours and speculating about what Apple could have hidden up its sleeve.

God help anyone at Apple who helps fuel that speculation, though. Apple's internal policies on social networking, blogging and trade secrets, a copy of which was acquired by 9to5mac.com, effectively ban all employees from pretty much anything.

Employees: can't discuss Apple on their own websites; can't comment on Apple-related sites or blogs; can't discuss rumours, potential new products or improvements to existing ones with customers or anybody else; aren't allowed to speculate on rumours; and must ensure that "content associated with you is consistent with Apple's policies." Even "speculating on rumours with internal Apple colleagues is strictly prohibited."

"As an Apple employee you have an obligation to protect the confidential, proprietary and trade secret information of the company," the document says. "For example, do not discuss any Apple confidential information including your store's financial or business performance, and the timing, pricing or design of Apple's products. Also, do not post pictures of the inside of the Apple Store - including the back of house - as those are not generally made public. Finally…" - and this one's obviously been ignored by whoever passed the document to 9to5mac - "…do not post or disclose the contents of any Apple policy."
Secrets and lies

When it comes to secrecy Apple takes every possible precaution. Speaking to The New York Times, former iPhone engineer Mark Hamblin described how "they make everyone super, super paranoid about security." Secrecy "is baked into the corporate culture," the NYT reports.

"Employees working on top-secret projects must pass through a maze of security doors, swiping their badges again and again and finally entering a numeric code to reach their offices, according to one former employee who worked in such areas."

"Work spaces are typically monitored by security cameras, this employee said. Some Apple workers in the most critical product-testing rooms must cover up devices with black cloaks when they are working on them, and turn on a red warning light when devices are unmasked so that everyone knows to be extra-careful, he said."

Apple also spends a great deal of effort trying to trap would be leakers. Apple's Senior Vice President for Marketing, Phil Schiller, "has held internal meetings about new products and provided incorrect information about prices or features", the NYT says. If that information leaks, Apple has a pretty good idea where the leak came from.

TechRadar is offering chance to win a sleek black HP Pavillion g6 1331sa

TechRadar is offering a lucky reader the chance to win a sleek black HP Pavillion g6 1331sa, one of the latest notebooks powered by Vision technology from AMD to hit the shelves this spring.

The HP Pavillion g6 1331sa features cinema quality graphics that will allow you to enjoy the most amazing possible entertainment experience.

Offering brilliant HD quality, with great sounding audio, makes this notebook perfect for everyday use. Also with AMD's AllDay power, whether you are on a long train or plane journey, you won't be constantly reaching for your power cord.

Sony Vaio E Series 14 laptop announced

Sony has taken the wrappers off of its latest Vaio PC range, with the introduction of the Vaio E Series 14.



On a day when Sony's financial woes were revealed to the world, the arrival of the E Series 14 will be welcomed by many who would rather focus on the company's products rather than the doom and gloom of its financials.

The Sony Vaio E Series 14 is a laptop with a 14-inch screen – the clue was in the name there – and is a computer with the style brigade in its sights.

For a start, the design of the E Series is centred round a 'wrap-around' look, one which Sony reckons stands out from the crowd and the laptop is available in a variety of colours – including white, pink and black.

There are enough specs here to show that it's not just about looks, either. Sony has added a backlit keyboard, aluminium speaker bezel, large multi-gesture touchpad and rapid wake technology.

The whole thing is powered by an Intel i3 processor, 4GB ram and a 500GB hard drive.

The icing on the cake is the gesture control. According to Sony, you can wave your hands in the air like you just don't care and the you will be able to move the web camera, flick through web pages and also play and pause music.

The Vaio E Series 14 UK release date is now, with pricing from £649.

New Ultrabook designs forthcoming, starting at $699

According to published reports, Intel has 75 Ultrabook models already in development for this year, and expects prices to plummet to a low of $699 for base models over the summer just in time for the all-important back to school season. Current Ultrabook models start around $800.


Intel's Ultrabook concept is barely a year old, and models with long battery life and rapid-fire boot times are expected to make these slim PCs nearly as attractive as tablets. The chipmaker invested $300 million into the technology behind Ultrabooks, which spawned 21 such devices.

What's more, Intel plans to offer a variety of choices, ranging from Windows 8-based touchscreen models to hybrids that can serve as either a tablet or an ultra-slim notebook computer.

Lenovo already teased Intel's Ultrabook vision of the future at this year's Consumer Electronics Show with the IdeaPad Yoga. The device will also run Microsoft's Windows 8 software when it arrives later this year, and features a touchscreen display that conveniently converts into a tablet when the mood strikes.

Kirk Skaugen, Intel's general manager of PC Clients, claims the company is kicking Ultrabook awareness into high gear with a "multi-hundred million dollar" advertising campaign aimed at TV and the internet, as well as "Ultrabook experience zones" at retail so consumers can actually get their hands on the devices.

Wednesday, April 18, 2012

smartwatch Pebble breaks Kickstarter record for Android and iOS compatiblity

Pebble smartwatch has been capturing plenty of attention around the web in a very short amount of time. It launched on Kickstarter about a week ago with a funding goal of $100,000. With 31 days remaining for the project, it already broke a new Kickstarter record: $3.77 million in funding.



Pebble is a very interesting concept that will now certainly become a reality. The headline feature is its ability to connect to an iPhone or Android device via Bluetooth to gather notifications from different services and present them to you right from your wrist. You can see incoming caller ID, email notifications, calendar alerts, Facebook and Twitter notifications, weather alerts, and alarms. You can also use the watch to control the music on your smartphone or track running, cycling, and golfing statistics. Plus, Pebble will soon release an SDK to open the doors for endless possibilities of apps from developers.

Believe it or not, it also works as a standard waterproof watch. Pebble has a unique 144×168 e-paper display with plenty of gorgeous watchface options ranging from text to digital to analog and more.

It has over 26,000 backers on Kickstarter and at this rate, it might be able to crack $10 million in funding before the project closes on May 18th. The standard jet black Pebble watch will require a minimum pledge of $115, though if you were one of the first 200 backers (you probably weren’t) you snagged one for just $99. There’s more expensive pledge options as well for those looking for different colors or to buy in bulk. The top-tier is $10,000 for one hundred watches in any color and that alone brought in 70 percent of the original goal.

iPhone helps the blind!

Known to his followers as the blind film critic, Tommy Edison shares his unique view of the world as a person who’s been blind since birth. Edison hosts both a popular movie review series and an entertaining weekly video series, the Tommy Edison Experience, that focuses on his daily life.



In the latest Experience episode, Edison tackles the smartphone and shows us how he uses the accessibility functions of the iPhone 4S to tweet and connect to Facebook. He notes in the comments that the Galaxy Nexus, though not as polished as the 4S, works pretty well, too.

Current Windows Phone devices will not get upgraded to Windows Phone 8

The bigger and more important question: Should you buy a Windows Phone today? Nokia fans are not going to like this answer but here it goes: We don’t think today’s version of Windows Phone is competitive enough when compared to Android and iOS. If you’re thinking of snatching up a Nokia Lumia 900 for free with a two year contract because you think it’ll get a software update to Apollo, then you’re setting yourself up for disappointment.



What device should you buy? That depends a lot on your budget and what you plan on doing with your phone. It’s easy to say “just buy an iPhone!”, but there’s also the Samsung Galaxy Nexus, the Samsung Galaxy Note, and even the Samsung Galaxy S II, despite being a year old, is still a device we wouldn’t be ashamed to be seen carrying.

If you do decide to wait for Windows Phone 8, what can you expect? Phones with 720p resolution screens, dual core processors, applications that can share data with each other, the newest version of “Internet Explorer”, NFC, encryption, and the list just goes on and on.

Sorenson Media surveyed MP4 is the top video format for mobile

Sorenson Media surveyed video professionals and discovered that most producers turn to MP4 and the H.264 codec when publishing a video for the web and mobile devices. Sixty-nine percent of respondents use the MP4 format for the web and 58 percent use it for mobile.
MP4 may be the leading file format, but it doesn’t have a lock on the category. Right behind MP4 is Flash video, which is used on the web by 54 percent of respondents and on mobile devices by 16 percent. Flash is lagging on mobile devices because Android is the only platform to support Flash and Adobe has stopped developing the mobile product.

HTML5-based video is the future for mobile devices and the format is now used by 16 percent of respondents. This number is expected to rise as support for HTML5 grows. WebM, Google’s mobile video format, is at the bottom of the survey and used by a low 3 percent of respondents.

The survey revealed that online video is complex and that many respondents use more than one format in their professional work. Peter Csathy, president and CEO of Sorenson Media said, “Standardization in online video is still far from reality, which means doing it right can get extremely complicated. It requires the best work of top professionals who can fully utilize and adapt solutions to the many tasks, tools and processes that make up their video workflows.”

BlackBerry PlayBook gets OS update to 2.0.1 and enhanced browser tops at HTML5 test site

Even though the BlackBerry PlayBook hasn't exactly been flying out the door, RIM is continuing to tweak with the tablet, looking for something that will propel sales. For example, leaked photos that we showed to you recently featured what appeared to be a 4G LTE model of the tablet, with BBM. Additionally, BlackBerry PlayBook OS 2.0.1.358 is now available as an OTA update by clicking on the update notification, or manually by going to settings and then hitting "update software". Users activating a PlayBook after Tuesday will have their tablet automatically updated to the latest OS.



The new update includes optimizations to video chat, PIM and BlackBerry Bridge apps. It also enhances the BlackBerry Browser and fixes some issues that have made difficult the use of some Android apps on the tablet. Speaking of the browser, a benchmark test done at website HTML5 Test shows that the browser on the PlayBook 2.0 OS outscored all other tablet browsers (see chart below).

Last week, RIM's Alec Saunders announced a contest where the developer of each 100th app for BlackBerry App World over the next week would be eligible to win a trip to next month's BlackBerry 10 Jam in Orlando from May 1st to May 3rd. In just one week, the promotion helped 600 new apps get added to RIM's online application store, and helped 6 developers get their name thrown in the hat to win the trip. The half-dozen apps are Donna’s Premier Lodging by Kickinthe App, Joan Of Arc Comic by ZERO-SUM, LTD, RadDeg by Bartho, Free Molten Magic with OS7 Icons by InProgress™, Hank Aaron Brave in Every Way by Scrollmotion, Inc and LiquidCosts by Bwize ZA.

Saunders previously said that 2,000 special BlackBerry 10 powered handsets will be passed out to developers at the Jam, which will run alongside of BlackBerry World Conference. These special units will not have the same looks or navigation as the BlackBerry 10 phone that will be sold to the public later this year. It is merely a way for RIM to get the OS into the hands of its developers in time for some new apps to be, uh, developed before the BB 10 launch whenever that will be.

LG Prada 3.0 ICS update coming soon

Make of it what you will, but the image that you see here recently landed in our inbox. It appears to be a screenshot of an LG Prada 3.0, as indicated by the LG-P940 model name, updated to Android 4.0.3 Ice Cream Sandwich. "Coming soon" is the comment that accompanied this tip, which lead us to believe that the ICS update for the LG Prada 3.0 might be nearing its release. 

Could this be a fake? Certainly! However, we noted that the interface follows the same black and grey styling that is currently present on the device, so we might be looking at the real deal indeed. On the other hand, this could be nothing more but a screenshot from a custom ROM that a developer has crafted. Sadly, we don't have any further evidence to know for sure.

Samsung trying hardware manufacturing ChatON app for BlackBerry and Android tablets

Samsung is trying really hard to go beyond hardware manufacturing. The Korean giant already has its Android UI (TouchWIZ), app store (Samsung Apps), mobile platform (Bada), as well as a number of app/content Hubs like the Gaming Hub, Social Hub and Learning Hub. Like that’s not enough, they also have their own group messaging client – Samsung ChatON, which until recently was available for Android and Bada devices, only. Then Sammy launched iOS and Symbian apps, and now it’s taking an additional step forward with the launch of a BlackBerry client.

Available for both touch and non-touch BlackBerry smartphone, the application comes with all of the features ChatON users are able to access on other platforms, including group messaging, as well as the ability to exchange pictures and videos.

In related news, ChatON for Android also got an update to look better on tablets.

All said, it’s kinda safe to assume that the next thing we’ll see is ChatON for Windows Phone. We’ll let you know as soon as that happens, and in the meantime you can get the messaging application by searching for “chaton” in the app store you’re using.

Free GPS dongles Asus starts offering for Transformer Prime users

Asus will offer a free GPS dongle for Transformer Prime to fix positioning issues some users had with the tablet. The company has started sending out the following email to its customers.


Although the TF201 is not a professional GPS device, as part of our unwavering commitment to our customers we are offering all customers who purchased a TF201 system a free external GPS extension kit, called a dongle, which may help improve signal reception and optimize the user experience. We are pleased to announce this offer as part of our commitment to customer service, but it does not replace, alter or amend any existing warranties you may have…

This offer won’t last forever and will expire on July 31, 2012.

Previously Asus tried to solve the problem with software tweaks, but apparently that didn’t do the trick. The GPS dongle should fix it once and for all and allow you to use your powerful tablet/netbook as full-fledged navigation device.

Responsible for the Beats deal HTC replaces their Chief Financial Officer

HTC’s Chief Financial Officer. He’s been replaced by Chia Lin Chang, who is not only a former Motorola engineer, but also a former Goldman Sachs partner. So why did HTC do this? These next few weeks are going to be absolutely vital for the company’s future. They have to prove to the world that the One X and One S are worth buying. They have to prove that people should still pay attention to HTC after Samsung announces the Galaxy S III in less than three weeks. They have to prove … a hell of a lot. According to Reuters, who quotes Tom Tang, a vice president at Masterlink Investment Advisory in Taipei, he says.


“When a company changes its CFO, it often indicates that the company’s operations or financials have reached a bottleneck.”

What the hell does that mean? What exactly reached a bottleneck? Did HTC want to grow and Winston couldn’t figure out the math to make that happen? The market isn’t all too happy about Winston’s departure. HTC’s stock is down over 5%. But enough about that, what do we think about the news? We’re frankly delighted. This bozo was responsible for HTC’s $300 million deal with Beats Audio. What exactly did the Taiwanese handset vendor get for that amount of money? A hideous red logo and a software equalizer that does absolutely nothing but ups the bass levels of your music.

LG,s smartphone battle now ready

Life’s not that good for LG’s mobile arm right now, as the company has fallen from its third largest cell phone manufacturer slot, it has been outpaced and outclassed in the smartphone market while also being squeezed in the entry level side. In a meeting at its Seoul headquarters, the company admitted its failings but believes it is now well-positioned to fight its way back to the top.

LG was really hitting its stride a few years ago with its feature phone portfolio, as devices like the Chocolate were well received and generated a lot of revenue. The iPhone then came out and greatly accelerated the adoption of smartphones and like many handset makers, LG struggled to adapt. While it will still produce some feature phones and low-end devices, LG said it knows where it has to focus.

“Smartphones are our lifeblood now,” said Yves YS Saw, VP R&D planning division at LG. “There’s no other way moving forward.”

LG was able to release some smartphones last year which sported very impressive specs but still fell short in some aspects. For example, the Nitro HD had the best 720p screen I’d seen until that point but the software sported some lag and I don’t feel like the customizations to the platform really added that much.

While Saw didn’t disparage the company’s previous products, he said that LG Mobile is firmly in the middle of a reinvention which places its focus on an incredible user experience that’s based on a holistic blend of technological innovation, software optimization and a larger push in branding. This approach may seem simple at its core but actually implementing this at scale for a company as large as LG takes time and is filled with challenges.

Chief among those may be trying to change a company culture.

Spotfiy for iPad spotted

Spotify took the US by storm last year after a successful launch in Europe. The music service offers free PC/Mac streaming for all users, with mobile listening added when you sign up for a $10 per month account. While $10 per month certainly sounds like a lot of money to shell out when there are cheaper alternatives out there, Spotify’s streaming solution blows other companies out of the water. Even on Sprint’s lackluster 3G network, songs immediately start playing and switching between songs is seamless, while my Pandora and Slacker accounts struggle to find connection.



Spotify has been a bit behind the 8-ball when it comes to the iPad, not offering a native solution for consuming music on Apple’s market-leading tablet. That all may be about to change, however, as The Verge discovered an Instagram posting from a Swedish technology consultant of what looks to be a beta Spotify for iPad application.

HTC Titan II vs Nokia Lumia 900

Introduction:

Windows Phones have been tearing it up over on AT&T’s lineup, as both the HTC Titan II vs Nokia Lumia 900 came storming onto the scene simultaneously. AT&T is the premier carrier of choice when it comes to Windows Phones in general, but surely enough, we’re betting that a few of you are still holding out to find out which one you should invest your hard earned money into. Well folks, you won’t have to wait a single moment longer because we’re pitting these two top shelf Windows Phones to find out exactly which one can claim the throne to itself.
 


Design:

Despite being a typical quality HTC made smartphone, the Titan II just simply lacks the freshness associated with the Nokia Lumia 900’s unique looking design. Indeed, both are fashioned from premium materials and are solid with their constructions, but ultimately it’s the Lumia 900 that has the polarizing attraction to reel in our eyes right from the onset. Don’t get us the wrong, the HTC Titan II is still a beauty in its own right, but after feasting our eyes on the unibody design of the Lumia 900, it’s undeniable that we adore the approach taken by Nokia.
 


Honestly, we’re not fond of the dedicated power button, shutter keys, and volume controls with both smartphones – mainly because they’re a bit too flat and don’t offer enough tactility when pressed. On the other hand, we didn’t have any issues in regards to accidental presses with their capacitive Windows buttons below. Lastly, the two boast commonalities such as 3.5mm headset jacks, microUSB ports, and dual mics.
 


In terms of cameras, the HTC Titan II shouts loudly with its beefy 16-megapixel camera with dual-LED flash and an F2.6 lens, while the Nokia Lumia 900 carries a respectable 8-megapixel one with dual-LED flash and an F2.2 aperture lens. Meanwhile, above their displays, the two share the same 1.3-megapixel front-facing cameras that are ready for the occasional Tango video chatting session.
 
 


Display:

Let’s be honest here people! There’s plenty to like about their respective displays, even more when they’re the better looking ones amongst the current generation Windows Phone crop. Overall, the Nokia Lumia 900’s 4.3” WVGA ClearBlack AMOLED display has the wow factor thanks to its saturated color tones, better visibility outdoors, and its ability to produce the deeper black color. In contrast, the 4.7” WVGA S-LCD display of the Titan II is remarkable primarily for its size, but aside from that, there’s nothing much else to be thrilled about.

Nokia Lumia 900 360-degrees View:


HTC Titan II 360-degrees View:
 

Tuesday, April 17, 2012

Samsung Galaxy Nexus is now live with Sprint's pre order page

Samsung Galaxy Nexus: Samsung Galaxy Nexus is now liv with Sprint's pre order page we’re now finally getting some definitive and concrete dates.

For starters, Sprint’s pre-order page for the Android 4.0 Ice Cream Sandwich powered smartphone is now live and ready to accept your cold hard cash. Specifically, you can grab yourself a pre-order right now for a cool $199.99 with a 2-year contract if you’re adamant on picking it up. Furthermore, although it’s not necessarily coming in the form of an official press release, the page also clearly mentions the following.

We'll charge your card for your phone today. Shipping: We'll do our best to get it to you before Sunday, April 22.

So what does it all mean? Well, it seems that the handset will also be touching down on April 22nd like the LG Viper, which arrives fittingly in time for Earth Day. Thankfully, you’ll have two 4G LTE smartphones to choose from come next week, but you really can’t forget about that upcoming HTC EVO 4G LTE, which is set for pre-orders starting May 7th. Indeed, you’ll need to sit down and think about things before making a brash decision.

Australian customers and inform Apple for iPad name change over 4G incompatibility

Apple’s new iPad woes continue down under, as mediation between Cupertino and the Australian Competition and Consumer Commission (ACCC) failed to resolve all the issues of the ACCC. Apple has already agreed to contact all Australian customers and inform them that the new iPad does not work on Australian 4G networks, and to offer refunds if customers wish to return their shiny new tablets.

The ACCC wanted more, apparently asking for a name change; while quasi-official name for the new iPad is…”the new iPad”, in Australia much of the marketing refers to the cell-enabled version of the device as the iPad Wifi + 4G. Since the device does not actually have Australian 4G, the ACCC presumably wants it renamed to iPad WiFI + 3G, or something similar.

We’re somewhat surprised that Apple would not agree to the ACCC’s requests during mediation – the court challenge will likely be more public, and it’s hard to see how the ACCC could lose, since they appear to be well within their legal rights to demand a name change to a product.

Apple may be concerned about creating confusion (will people realize that the Australian iPad WiFI + 3G is the same as the +4G model everywhere else?), but Apple has gotten a bit strange lately about 4G marketing – remember the AT&T iPhone 4S is now marketed as a 4G phone as well. While Apple demurred on taking credit for that change, indicating that it was up to AT&T (why wasn’t it up to AT&T before?), we are beginning to suspect that Apple covets the 4G marketing name – Android phone and tablet makers have been using it as a promotional advantage for almost two years now (remember the original Evo ran on Sprint’s “4G” network).

With 4G becoming a battleground word for many of the major networks, is Apple now trying to claim the 4G mantle for marketing purposes? It’s hard to say for sure, but apparently they are willing to go to court in Australia to try and prevent a name change to a device that can’t actually run on any 4G network down under.

 
Design by Free WordPress Themes | Bloggerized by Lasantha - Premium Blogger Themes | Lady Gaga, Salman Khan